Proxima
A Framework for Sustainable Business Performance
At the core of meaningful business transformation lies the ability to see beyond the surface. That’s the philosophy behind Proxima—our proprietary framework designed to help businesses identify what’s really holding them back and how to unlock their full potential.
Rather than offering quick fixes or one-off interventions, Proxima is built to drive deep, lasting change. It focuses on uncovering the root causes of performance challenges, so businesses can shift the underlying patterns—not just the symptoms.
The Structure of Proxima
Proxima explores eleven core elements of business performance, split across two critical dimensions:
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Infrastructure – the systems, strategies, and operational foundations that support scale and sustainability
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Behaviours – the everyday habits, mindsets, and interpersonal dynamics that influence how work gets done
At the centre of both dimensions lies a unifying force: workplace culture.
Culture is not a standalone element—it underpins every aspect of how a business functions, shaping both its internal operations and how its people behave. Proxima recognises this, treating culture not as a soft layer, but as a strategic asset that must be aligned and activated.
More Than a Diagnostic — A Path to Capability
We use the Proxima Framework to assess where your business stands across all elements, mapping out the key strengths, gaps, and opportunities. But we don’t stop at insight. The goal is to co-create a clear, focused roadmap for change—one that enables your team to take ownership and lead its own evolution over time.
This isn’t about dependency on consultants or short-term wins. It’s about building the capability to be self-sustaining, adaptive, and performance-driven long into the future.
Why Proxima?
Because real progress doesn’t come from treating symptoms. It comes from shifting perspectives, addressing the root cause, and aligning the right structures with the right behaviours.
That’s how we help businesses move from stuck to scalable—and stay there.