Performance isn't luck,
it's strategy.
Evolve. Enhance. Empower.
Consultancy, Facilitation or Coaching for a targeted problem or aspiration
Partnering to assess, strategise and execute change to uplift performance
Specialist Expertise
Our team brings a diverse range of skills that align to cover all aspects of business performance.
We can provide consultancy, facilitation or coaching for a targeted problem or aspiration, or partner to assess, strategise and execute on a change programme to uplift performance.
Customer Growth
Look after the ones you have, and attract more.
Customer Experience
You have the ability to design a journey. Be deliberate about it.
Team Performance
A strategy is only as good as your ability to execute it.
Business Model
Ensure that the way you do business is sustainable, viable and desirable.
Transform and Change
It doesn't need to be complicated, but it needs to be done right.
Partners & Sponsors
You can achieve more together than you can alone. Partner for purpose.
Proxima
Evaluate and Elevate
Proxima takes a deep dive into the foundations of business performance, focusing on eleven key elements of your business that have the power to influence success.
This framework is designed to help you understand the root cause of any current or future challenges, and ensure you have strategies to mitigate risk and elevate performance.
Infrastructure
Behaviour
Business Model
Customer Experience
Strategy
Systems
Lead Generation
Capability
Energy
Connection
Time Management
Communication
Underpinned by Workplace Culture
Two sides of the coin
A Joint Venture for Complete Business Performance
Business success isn’t just about what happens in your team, or out in market. It’s both. That’s why we’ve joined forces with Culture by Design.
Two Sides of the Coin is a full-spectrum consultancy that tackles the internal culture and external performance barriers holding your business back. One side brings deep expertise in workplace culture—shaping the mindsets, leadership, and habits that drive high-performing teams. The other side sharpens your go-to-market strategy—enhancing customer experience, sales, lead gen, and business model alignment.
Together, we give businesses the clarity, confidence, and capability to perform—inside and out.
Whether you’re struggling with team alignment or performance targets, we meet you where you are and get you where you need to be. Because sustainable growth isn’t either/or. It’s both.
Our Approach
using Proxima
We partner with our clients to support them throughout the journey and reasses performance along the way.
01
Assess & Identify
Use Proxima to assess infrastructure and behaviours, identifying areas of weakness.
02
Strategy for Change
Based on assessment results, develop a strategy for change or transformation.
03
Partner to Execute
Collaborate to ensure high quality outcomes through exceptional execution.
About Us
