
Performance by Design
Build the business. Build the people. Deliver the performance.

Coaching
Challenging individuals to grow, take ownership and perform.
Facilitation
Bring structure, challenge and fresh thinking to the conversations that matter.
Consulting
Identify what's holding your business back and create a clear path forward.
Specialist Expertise
The areas that have the greatest impact on business performance.
Customer Experience
Design better customer experiences that build loyalty and drive performance.
Leadership
Strengthen capability from individual leaders through to executive teams and boards.

Sales
Turn better sales conversations into stronger customer relationships and commercial results.

How we work

As experts in customer experience, we practise what we preach. That means we start by listening, tailoring our approach to your needs, and making the process simple, collaborative, and effective.
Whether it’s solving one challenge or redesigning the whole journey, we make sure working with us feels as good as the experiences we help you create.
Consultancy, Facilitation or Coaching for a targeted problem or aspiration
Partnering to assess, strategise and execute change to uplift performance
Proxima
Evaluate and Elevate

Proxima takes a deep dive into the foundations of business performance, focusing on eleven key elements of your business that have the power to influence success.
This framework is designed to help you understand the root cause of any current or future challenges, and ensure you have strategies to mitigate risk and elevate performance.
Infrastructure
Behaviour
Business Model
Customer Experience
Commercial Strategy
Systems & Tech
Lead Generation
Technical Capability
Energy & Passion
Connection
Time Management
Communication
Underpinned by Leadership & Workplace Culture
Two sides of the coin
A Joint Venture for Complete Business Performance
Business success isn’t just about what happens in your team, or out in market. It’s both. That’s why we’ve joined forces with Culture by Design.
Two Sides of the Coin is a full-spectrum consultancy that tackles the internal culture and external performance barriers holding your business back. One side brings deep expertise in workplace culture, shaping the mindsets, leadership, and habits that drive high-performing teams. The other side sharpens your go-to-market strategy, enhancing customer experience, sales, lead gen, and business model alignment.
Together, we give businesses the clarity, confidence, and capability to perform inside and out.
Whether you’re struggling with team alignment or performance targets, we meet you where you are and get you where you need to be. Because sustainable growth isn’t either/or. It’s both.


About Us

We are thinkers, doers, and connectors who bring decades of real-world experience across every part of business performance.

Co-Founder / Senior Consultant
Kathryn Peat
Kathryn specialises in customer experience, value proposition, partnerships and strategy.
021 511 896

Co-Founder / Senior Consultant
Vaughan Fleming
Vaughan specialises in sales excellence, USP, lead generation and commercialisation.
021 220 7874
